Custom sales automation software
Short answer: ANTLR Tech builds sales automation for companies that have outgrown spreadsheets and disconnected apps — sales sequences and pipeline rules on top of your CRM — reminders, assignments and stage moves that match how you actually close. A first release typically ships in 6–14 weeks.
- Serving
- Worldwide
- First release
- 6–14 weeks
- Pricing
- Fixed, after planning
- Ownership
- Yours, in full
Sales automation, answered directly
What is sales automation?
Sales automation from ANTLR Tech is sales sequences and pipeline rules on top of your CRM — reminders, assignments and stage moves that match how you actually close. It is built for your operation rather than configured from a product, so the screens follow the way your team already works. B2B, field sales and account teams with multi-step deals.
How much does sales automation cost?
It depends on scope, integrations and how many locations you run — so we don't publish a number that would be wrong for most people. What we do commit to is the shape: a short paid discovery, then a fixed price for a defined first release that you approve before any production code is written. No open-ended billing, and no surprise at the end.
How long does it take to build?
A first working release lands in 6–14 weeks from kickoff. We run two-week cycles with a demo at the end of each, so your team is using part of the system while the rest is still being built — rather than waiting for a single reveal at the end.
Who is sales automation for?
Sales teams whose follow-up lives in memory and calendar pings. B2B, field sales and account teams with multi-step deals. If an off-the-shelf product already fits without workarounds, we will say so — custom software only pays when the process is specific enough that rented tools fight you.
What’s included
What’s included in a sales automation build
Sales automation on your process — not a sequence spam gun.
- 01
Pipeline rules
Stages with entry criteria.
- 02
Task engines
Follow-ups that don't rely on memory.
- 03
Lead assignment
Routing with reasons.
- 04
Quotes link
Estimates tied to the opportunity.
- 05
Activity capture
Calls and emails on the record.
- 06
Forecast views
Numbers sales leaders trust.
- 07
Win/loss notes
Learning that sticks.
- 08
Delivery handoff
Won → job with context.
Operators already running on it
−62%
Dispatch moved off the whiteboard. Four depots now plan from the same board, and invoicing takes hours instead of days.
Halden Logistics
11 days
Quote to production start, down from twenty-six. Estimators and the floor read the same job record.
Cedarline Mfg.
15 hrs/wk
Returned to the office team. Job sheets, parts and signatures arrive as the crew finishes, not three days later.
Northbay Supply
How a sales automation project runs
01 · 1–2 weeks
Discover
We map how work moves today, exceptions included, before anything is built.
02 · 1 week
Plan
A phased build, a fixed first release and a cost you can approve.
03 · 4–12 weeks
Build
Two-week cycles with your team testing as we go — live beside the old process first.
04 · Ongoing
Improve
New rules, branches and reporting as the operation grows.
Questions buyers ask about sales automation
Is this a generic sales automation product?
No. Sales automation from ANTLR Tech is built around how your team already works, then replaces the spreadsheets and disconnected apps holding that process together. You are not configuring someone else's product to fit — the screens follow your steps, your terminology and your exceptions.
Can sales automation integrate with what we already use?
Yes. Accounting, payments, email and the systems you intend to keep stay connected rather than being replaced for the sake of it. Anything with an API is in scope, and we agree the integration list during planning so nothing surfaces as a surprise mid-build.
Who owns the software?
You do. The repository, the hosting accounts and the data are yours from day one, documented at handover so another team could pick it up. There is no seat licence, and no fee that exists only to keep you with us.
How small can a first sales automation release be?
One workflow your team runs daily. We deliberately scope the first release to the narrowest slice that removes real manual work, because a narrow release in production teaches us more than a wide one still sitting in staging. The rest follows once it is earning its keep.
Do we need a written specification before starting sales automation?
No. Most clients arrive with a problem rather than a spec. Deciding what to build first — and what to leave alone — is the work of the discovery stage, and you keep the process map that comes out of it either way.
Can it replace the system we run today?
Usually, yes. We migrate historical records, run both systems in parallel for one cycle, and cut over only once your team confirms the new one is faster for daily work. Nothing is switched off before that point.
Other systems we build
Systems that work alongside sales automation
Same system, by industry
Sales automation by industry
Each opens the sales automation build for that industry, by region.
Talk to an engineer
Show us a deal that stalled.
We'll point at the step automation should own. A 45-minute working session — you leave with a process map and a recommendation, whether or not you hire us.