Custom CRM software built around your sales process

Custom CRM from ANTLR Tech is one place that holds every customer, every conversation and every open opportunity — arranged the way your team actually sells, not the way a product vendor decided. It is built for your operation rather than configured from a product, so the screens follow the way your team already works. Typically 10–200 staff selling something that takes more than a checkout button — quotes, site visits, approvals, renewals. You've tried a generic CRM and half the team stopped updating it.

It depends on scope, integrations and how many locations you run — so we don't publish a number that would be wrong for most people. What we do commit to is the shape: a short paid discovery, then a fixed price for a defined first release that you approve before any production code is written. No open-ended billing, and no surprise at the end.

A first working release lands in 6–12 weeks from kickoff. We run two-week cycles with a demo at the end of each, so your team is using part of the system while the rest is still being built — rather than waiting for a single reveal at the end.

Sales and account teams with a process no product fits. Typically 10–200 staff selling something that takes more than a checkout button — quotes, site visits, approvals, renewals. You've tried a generic CRM and half the team stopped updating it. If an off-the-shelf product already fits without workarounds, we will say so — custom software only pays when the process is specific enough that rented tools fight you.

If your process fits them, use them — we'll say so. Custom pays off when the pricing rules, approvals or account structure need constant workarounds, or when per-seat licensing costs more than the build.

Adoption comes from removing typing, not adding fields. Email and calendar sync fill most of the record automatically, and each screen asks for the minimum the next step needs.

Yes. We sync two-way with Outlook or Gmail, so calls, emails and meetings log themselves against the right account without anyone changing how they send mail. Reps keep their inbox; the CRM stops depending on them remembering to copy things across.

Migration is part of the build rather than an afterthought. We map the fields, clean what has drifted over the years, load it and reconcile the totals with you. Both systems then run side by side until your team confirms the new one is correct.

You do. The repository, the hosting accounts and the data are yours from day one, documented at handover so another team could pick the work up. There is no seat licence and no fee that exists only to keep you with us.

No. Most clients arrive with a problem rather than a spec. Deciding what to build first — and what to leave alone — is the work of the discovery stage, and you keep the process map that comes out of it either way.